Analysis of Georgia O'Keeffe's Abstraction Blue Essay

Analysis of Georgia O'Keeffe's Abstraction Blue - Essay Example ury and made her presence felt in the artistic world through the magic blend of colors which made her works live across ages.(Decker Judy, 2004) The ‘Abstraction Blue’ was painted in 1927 and proved true to the lucidity and purity her pictures had in general. She grew up in Virginia and had her primary painting education from Chicago. (AHA, 2007).Though she was initially a follower of the abstracted, urban style of art, later her works critically followed the abstract expressionist movement. (AHA, 2007).The ‘Abstraction Blue’ also belonged to the abstract expressionist movement of art and has served as an ideal example of the style. Well belonging to the characteristics of the art movement, this work tried to explore the newer concepts and techniques in oil painting (Moffat Charles, 2008) The variation of darkness in the background proved to be a factor differentiating it with other works with similar themes. The background when blended with the strangeness of the outlook provided uniqueness and newness in the depiction which is a differential factor of the abstract expressionist movement .This made sure that it won’t miss the attention of the viewer. In totality the painting appeared to me as a pretty one paying justice to the artistic value and serving the viewer’s expectation at the fullest. The title of the work ‘Abstraction Blue’ well goes with the concept that the picture depicts. First of all it very well matches with the artistic movement it represents. Considering the role of blueness in the painting, no alternates may fit into the aptness of the current title. The effort of the artist to convey the focused subject and the depth of the elements in the subject are effectively extended to the viewer. The feeling carried by the viewer from the title well matches with what the picture tries to say. The painting represents a very close depictive view of a flower. It represents a zoomed out of focus view of the cross section of a flower. The

The Concept of the Augmented Product to A&F Essay

The Concept of the Augmented Product to A&F - Essay Example A&F would have a hard time adjusting to this type of external competitive threat because it would be increasingly difficult to make A&F appear viable to a virtual marketplace who has shifted away from the organic in favor of the technological. They must be adaptable and continue to understand the trends of their current demographic. Their design is all synonymous with youth and beauty and lifestyle attitudes. From their flagship mural to their in-store displays, everything is done to elicit this sensation in-store. It appears they’ve positioned their brand well, but on a more adaptable positioning map, I would suggest that A&F be prepared to shift a little more to the right and a little more to the left when necessary in order to draw in a different demographic (with only minor adjustments to the brand) when sales volumes decline. I think all brands have pressures and stresses. A&F faces the real possibility that they could be outperformed by up-and-comers if they don’t consider contingency plans for their current marketing efforts. Though short-term they are finding considerable profitability through their new expansion efforts, they must realize (and it appears they do) that they must be flexible. They have obviously invested a lot of funds into new technologies which improve both their in-store operations and their international merchandising campaigns. This means they are growing and meeting the demand of a global marketplace. So, an initial assessment it would seem that A&F is doing very well in this area. From Porter’s Five Forces viewpoint, they don’t currently face a great deal of rivalry, as nobody has been able to establish a brand identity as strong as A&F in this type of fashion marketing arena. Many of the barriers to entry have been completed and changed by the efforts of other  retailers who have spread into European nations. A&F obviously maintains the capital necessary to expand if they wanted a more rapid market entry across Europe, so they seem reasonably secure in being more aggressive.